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1.
Are service brands constrained in launching new service offerings? Both research evidence and managerial wisdom suggest brands should extend to similar categories. However, in five studies using real-life brands - four experiments and one large-sample survey - we provide evidence that similarity is less of a constraint for service brands extending to other service categories (service-to-service extensions), compared to cases involving parent brands or extension categories of a product nature. Importantly, we demonstrate that such an effect occurs because service brands possess associations relevant across the spectrum of service categories. Our results suggest that service brand managers have the opportunity to stretch their brands to dissimilar service offerings; yet, they need to ensure the marketing execution does not make the brands’ service associations inaccessible to consumers. The findings suggest that even product brands can build service associations by adding service components to their offering, thus becoming “servitized” and better able to extend to dissimilar service categories. Overall, our work contributes to the academic debate documenting that the principles governing the management of product vs. service brands are not identical.  相似文献   
2.
This article examines non-farm employment in the context of Chinese rural institutional change, based on evidence from discrete-time logistic models for event history analysis using the Life History and Social Change survey. We find the transition to non-farm sector rose rapidly during the Great Leap Forward and market reform, while the Cultural Revolution saw it reach the lowest ebb. While male advantage prevailed exclusively during the Cultural Revolution and early marketization, education possessed a stable positive effect in all historical periods. Although the returns to different kinds of political capital vary along with institutional dynamics, intergenerational reproduction was greatly reduced after the Cultural Revolution.  相似文献   
3.
[目的]粮食安全的根本是在耕地,关键在于耕地质量。目前新增耕地主要源于土地开发项目、城乡建设用地增减挂钩土地复垦项目等,这些新增耕地需要对其开展耕地质量等别评定工作,了解新增耕地的质量状况,分析其空间特征,这对落实国家耕地保护制度、开展农村土地整治工作等具有重要作用。[方法]文章以南方典型丘陵区域——江西省宜春市作为研究区域,在新增耕地质量评价的基础上,运用地统计学、景观生态学、Arcgis空间分析技术和典型相关分析方法,研究宜春市新增耕地质量的空间特征,掌握耕地质量等别的分布规律,了解耕地质量的影响因素,为制定合理的耕地资源利用与保护政策提供依据。[结果](1)Moran′s I值结果表明宜春市2014年新增耕地利用质量在空间分布上的空间自相关性最强,而耕地自然质量空间自相关性最弱。(2)景观破碎度指数结果表明优、高等别的新增耕地质量破碎度大于中、低等别的; 多样性指数结果表明新增耕地质量多样性指数比较大; 优势度指数结果表明新增耕地质量等别优势度指数比较小,与多样性指数结果相呼应; 均匀度指数结果表明,新增耕地质量等别均匀度指数相差不大,新增耕地质量等别比较均匀。(3)质心结果表明2013—2014年间宜春市新增耕地质量的格局整体上是向西南方向变化。[结论]宜春市新增耕地质量不高; 新增耕地的利用水平差异性较小,自然本底状况差异较大; 新增耕地质量等别类型多,各质量等别类型耕地均有增加,耕地质量参差不齐,较高等地的新增耕地相对低等地而言更破碎化; 新增耕地的开发格局向着西南方向移动; 该研究为南方丘陵区的新增耕地保护提供了一定的参考依据。  相似文献   
4.
依托已有的研究成果构建了家政服务人力资源供给质量评价指标体系,利用AHP-TOPSIS模型对京津冀家政服务人力资源供给质量进行了评价和排名,并使用障碍度模型分析了员工制、准员工制、培训学校、中介制四种类型家政机构人力资源供给质量的关键制约因素,在此基础上,给出了不同类型家政机构人力资源供给质量改善的针对性建议,为家政服务人力资源供给质量的改善提供参考依据。  相似文献   
5.
企业创新是国家经济可持续增长的关键,受到管理层意愿的影响,因而需要对内部经营者的权力进行制衡。以2010-2018年我国A股上市公司为研究样本,实证检验管理层权力制衡强度对企业创新投资的影响,以及不同债务约束情境下高商业信用配置、高负债水平的调节效应,此外,还考察了产权性质的差异化影响。研究表明,管理层权力制衡强度越大,企业创新投资水平越高;高商业信用强化了该促进作用,而高负债水平弱化了该促进作用。进一步研究发现,管理层权力制衡强度与企业创新投资的关系在民企中更显著;国企能够更好地获得和运用商业信用,使其高商业信用对该关系的强化效应更显著;民企具有更强的债务约束,其高负债水平对该关系的弱化效应更明显。  相似文献   
6.
《Business Horizons》2022,65(4):447-455
It is not a secret that many leadership development programs are not producing intended results, and the majority of first-time managers are ineffective. Even though organizations prioritize leadership development, most companies recognize that their programs need improvement in selecting and developing first-time managers. Perhaps it is time to reconsider the assumptions that these programs are based on. First, while organizations tend to promote high-performing individual contributors, the mindsets of an effective individual contributor do not translate to effective leadership mindsets. Second, leadership development programs generally assume that new managers can change behavior by focusing on skill development. These programs fail to identify, name, and address the underlying mindsets that influence individual action. In this article, I highlight research on leadership and leadership mindsets that can replace the flawed assumptions of underperforming leadership selection and training programs. Building on leadership mindset research, I make recommendations to help organizations better select and train new managers.  相似文献   
7.
已有文献认为失败学习对企业绩效具有重要作用,但失败学习通过何种途径促进企业绩效提升的研究并不完善。基于失败学习理论,引入资源拼凑和机会识别作为中介变量,构建失败学习影响企业绩效的多路径模型,探索失败学习对企业绩效的驱动路径及内在机理。实证结果表明:失败学习对企业绩效具有显著积极作用,资源拼凑和机会识别分别在失败学习与企业绩效之间起中介作用,资源拼凑和机会识别在失败学习对企业绩效驱动过程中存在链式中介作用,战略柔性能够强化资源拼凑与企业绩效之间的关系,并正向调节资源拼凑的中介作用。研究结论拓展了失败学习对企业绩效的影响路径,对企业复苏和成长具有重要启示。  相似文献   
8.
Extreme weather events (EWEs) pose unprecedented threats to modern societies and represent a much‐debated issue strongly interlinked with current development policies. Small and medium‐sized enterprises (SMEs), which constitute a driving force of economic growth, employment and total value added, remain highly vulnerable to and ill prepared for such environmental perturbations. This study investigates barriers to SMEs’ resilience to EWEs in an attempt to shed light on enabling factors that can define effective organizational responses to non‐linear environmental stimuli. Relying on structural equation modeling and data gathered from 109 SMEs that recently experienced EWE impacts, we link the general concept of SMEs’ resilience barriers to EWEs with a series of elements to determine specific internal and external factors that contribute the most to EWE resilience. In particular, external barriers of institutional conditions and mechanisms of support and guidance as well as internal barriers of resources and managerial perceptions are found to be the most critical ones in determining resilience. The assessment offers essential research evidence for practitioners on SME management and sets forth linkages with current mechanisms for policy interventions towards an appropriate resilience agenda for SMEs. Copyright © 2018 John Wiley & Sons, Ltd and ERP Environment  相似文献   
9.
The global logistics industry has grown significantly and logistics has become an important sector of the business economic system and a major global economic activity in recent years. Logistics activities accelerate economic and productivity growth. Efficient logistics is also important to a country’s competitiveness and source of employment. The purpose of this paper is to uncover and understand the major determinants of logistics performance (LP) to further lift the LP of countries. Using unbalanced panel data of 93 selected countries from 2007 to 2014, the present research attempts to critically investigate the major determinants of LP. In estimating the model, this study prefers to use static panel data approach owing to limited data. The findings of the present study reveal that (a) countries with low level of corruption and stable political environment are likely to yield a high level of LP; (b) improvement in resources supply such as infrastructure, technology, labour, and education also have a significant positive effect on LP. Therefore, institutional reforms and upgrading resources will effectively accelerate LP.  相似文献   
10.
There is a gap in the forecasting research surrounding the theory of integrating and improving forecasting in practice. The number of academically affiliated consultancies and knowledge transfer projects that there are around, due to a need for improvements in forecast quality, would suggest that many interventions and actions are taking place. However, the problems that surround practitioner understanding, learning and usage are rarely documented. This article takes the first step toward trying to rectify this situation by using the specific case study of a fully engaged company. A successful action research intervention in the Production Planning and Control work unit improved the use and understanding of the forecast function, contributing to substantial savings, enhanced communication and improved working practices.  相似文献   
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